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ECMC and Tim Hortons Partner Again To Support New Keybank Trauma & Emergency Department

Tim Hortons Annual Smile Cookie Campaign Raises Nearly $400,000 in Three Consecutive Years to Benefit ECMC’s New KeyBank Trauma and Emergency Department

BUFFALO, NEW YORK – For a third consecutive year, Erie County Medical Center (ECMC) Corporation and Tim Hortons® restaurants partnered to support the institution’s state-of-the-art KeyBank Trauma and Emergency Department, raising this year $135,879. In 2019, the joint effort raised $167,498 and in 2018 it raised close to $95,000 for a three-year total of $398,377. As in previous years, 100% of proceeds from Tim Hortons® annual Smile Cookie™ campaign throughout Western New York, running from Monday, September 14th – Sunday, September 20th, will go again this year to ECMC’s Trauma and Emergency Department capital campaign. Each Smile Cookie™ cost $1.00. There are approximately 200 Tim Hortons® restaurants in the eight counties of Western New York.

Jalila Bouchareb, Tim Hortons US General Manager and Head of Operations said, “This year for our annual Smile Cookie campaign, we once again had the pleasure of partnering with the Erie County Medical Center to raise donations for its trauma and emergency department. Their support of Smile Cookie is especially meaningful this year and we are honored to be able to contribute to the lifesaving care they provide to families throughout Western New York. As always, we are grateful for the continuing support from our Guests, local Restaurant Owners and businesses throughout Western New York who raise money through Smile Cookie each year for local charities and organizations in their community.”

ECMC Corporation President and CEO Thomas J. Quatroche Jr., PhD said, “We thank Tim Hortons and the thousands of Western New Yorkers who have again this year supported the Smile Cookie campaign. We celebrate the generosity of our community demonstrated even during the COVID-19 pandemic. Every day our skilled and dedicated caregivers deliver lifesaving care to thousands of Western New Yorkers who depend on ECMC during many of their most challenging moments. The Tim Hortons Smile Cookie campaign has helped to raise financial support and public awareness for our state-of-the-art KeyBank Trauma and Emergency Department that now serves our region and will do so for generations to come. We are grateful to our partners at Tim Hortons for their commitment and we are extremely thankful to area residents for their continuing support and confidence in ECMC.”

ECMC broke ground June 1, 2018 for its state-of-the-art KeyBank Trauma and Emergency Department and opened the new facility on June 2, 2020.
ECMC’s $55 million KeyBank Trauma and Emergency Department doubled the size of the previous 40-year old facility and features state-of-the-art technology and equipment. Originally opened in 1978 to accommodate 45,000 patients annually, the previous facility processed approximately 70,000 patients in 2019, and patient volumes are expected to reach over 75,000 annually by 2024.

The previous Emergency Department main entrance was accessed only by a ramp, which did not meet current accessibility codes and created safety risks for patients and staff. It was located in functionally obsolete space in need of modernization to align with current and future standards of care for emergency medicine and to support improved quality of care and operational efficiency. A 2014 operational assessment indicated that, on average, 12 hours each day, the existing Emergency Department was operating over capacity.

The new facility, designed by CannonDesign and built by The Pike Company, nearly doubles facility square footage to 54,000sf and increases treatment space from 36 to 54 stations including 4 dedicated trauma rooms, 2 behavioral health safe rooms, 2 isolation rooms, and 4 medical resuscitation rooms. It features intradepartmental imaging consisting of 2 CT rooms and 2 x-ray rooms, direct access from the hospital’s rooftop helipad, and a care initiation zone to support an enhanced triage model of care.

ECMC’s new KeyBank Trauma and Emergency Department addresses an important community need by expanding the health care delivery system’s capacity to serve patients that require emergency medical attention, serving as a referral source for other area hospitals to transfer patients that require specialized emergency care, advancing ECMC’s engagement and investment in the City of Buffalo’s Delevan-Grider Corridor, and building on ECMC’s growing and dynamic relationship with the State University of New York at Buffalo’s Jacobs School of Medicine and Biomedical Sciences and the Kaleida Health System.

ABOUT TIM HORTONS®: Tim Hortons Inc., part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons® appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, delicious baked goods, grilled panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons® has more than 4,700 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at

ABOUT ERIE COUNTY MEDICAL CENTER (ECMC) CORPORATION: The ECMC Corporation was established as a New York State Public Benefit Corporation and since 2004 has included an advanced academic medical center with 573 inpatient beds, on- and off-campus health centers, more than 30 outpatient specialty care services and Terrace View, a 390-bed long-term care facility. ECMC is Western New York’s only Level 1 Adult Trauma Center, as well as a regional center for burn care, behavioral health services, transplantation, medical oncology and head & neck cancer care, rehabilitation and a major teaching facility for the University at Buffalo. Most ECMC physicians, dentists and pharmacists are dedicated faculty members of the university and/or members of a private practice plan. More Western New York residents are choosing ECMC for exceptional patient care and patient experiences – the difference between healthcare and true care.

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