WNY Billieve Challenge

Every October, ECMC Foundation partners with the Buffalo Bills and ADPRO Sports to raise money to support the ECMC Mobile Mammography Coach, which makes lifesaving breast cancer screening available to women throughout Western New York.

By bringing mammography to women who otherwise couldn’t access it—whether because of transportation issues, affordability, or other reasons—the coach has saved lives and brought access to housing projects, rural communities, and the neighborhood around our campus, to name just a few.

With the funds raised during the Billieve Challenge—as well as throughout the rest of the year—the coach offers lifesaving breast cancer screening, cutting-edge equipment, and a full staff of compassionate technicians.


3rd Annual WNY Football Billieve Challenge

We urge you to sign up your school or team and join us in showing all of Western New York that we BILLIEVE in fighting breast cancer by supporting the WNY Billieve Football Challenge. Thank you for your support!

Sign Up Today


Challenge Information

The ECMC Foundation along with our partners at the Buffalo Bills, ADPRO Sports and New Era are asking you to turn WNY sports fields pink during the month of October in support of Breast Cancer Awareness and Screening. ADPRO will provide gear to turn your sidelines pink like the pro’s and in return, your team or school agrees to raise funds to support the ECMC Mobile Mammography Coach, the only unit in WNY designed to bring life-saving breast cancer screening right to women in your community!

Since ECMC Foundation’s mobile unit hit the road, thousands of women have been screened for breast cancer; several hundred were flagged for more extensive testing and in several dozen cases, women were diagnosed with breast cancer. These are women who never would have been screened, never would have been detected and never would have had the opportunity for lifesaving treatment if it had not been for the Coach. The Mobile Mammography Coach is designed to take screening services to women throughout our community who otherwise don’t have access to this type of healthcare. Your support of the WNY Billieve Challenge helps to ensure that ALL women in WNY have access to breast cancer screening.

Here’s how the WNY Billieve Football Challenge works:

  • Go to buffalobills.com/BillieveChallenge and sign up your team for the Challenge by September 16th.
  • Select your fundraising level and ADPRO Sports will deliver your FREE PINK KIT prior to your October game.
  • Let us know the date and details of your fundraising event so we can let everyone know (ECMC Foundation would be happy to help with ideas) and send pictures of your Pinked Out Game to the Bills to be featured on their website, twitter and Facebook pages.
  • Let the ECMC Foundation know of your donation total by November 9th; winning teams will be announced November 18. Prizes will be given to the top three fundraising schools.

Sign up your team or school today by going to buffalobills.com/BillieveChallenge. Please feel free to contact Stacy Roeder at the ECMC Foundation with any questions you might have at 716-898-5800 or sroeder@ecmc.edu.

We urge you to join us in showing all of Western New York that we BILLIEVE in fighting breast cancer by supporting the WNY Billieve Challenge and Pink Out WNY Sports this fall. Thank you for your support.

View the Invitation Letter

For more information, contact Stacy Roeder:

How it Works

1. Pick a Minimum Fundraising Level

Your level of donations determines your level of pink ADPRO Sports gear:

  • $500–$1,500
  • $1,500–$2,500
  • $2,500+

2. Complete the Form

Once you complete the online form:

  • A representative from ADPRO Sports will contact you to make arrangements for delivery of your pink kit
  • A representative of ECMC Lifeline Foundation will contact you to learn more about your fundraising plans

Complete the form here

3. Hold Your Fundraiser

Let ECMC Foundation know of your fundraising total by November 9, 2015. The winning school will be announced November 18, 2015.


ADPRO Sports will provide gear to turn your sidelines pink like the pros. Schools and teams who raise the most win amazing prizes from the Buffalo Bills and ADPRO Sports.

View the ADPRO Sports Gear


First Place

The top fundraising school wins a visit by Buffalo Bills greats C.J. Spiller and Fred Jackson.

Second Place

The second-place school will receive 100 tickets to a 2014 Buffalo Bills Home Game.

Third Place

The third-place school wins a practice in the ADPRO Sports Training Center at Ralph Wilson Stadium.

All participating schools get access to discounted Buffalo Bills tickets.

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